River Town Merch

Gear up for the Wind River at River Town Merch shop. We provide a curated selection of high-performance rods, reels, and custom hand-tied flies designed specifically for water adventurers. Whether you’re a seasoned angler or just learning to cast, our shop offers the expert advice and rugged equipment you need for your next Wyoming adventure. We don’t just sell gear; we help you find your flow on the river.

More than a Fly Shop

Some of Jon’s favorite memories don’t begin with a fish. They begin with his Grandpa Quentin. Long before there was a fly shop, there were quiet mornings spent following Grandpa down the river. As a young boy, there was nothing quite like the feeling of being trusted to wander just a little farther upstream. It felt like freedom. The river was big, the adventure was real, and even though Grandpa was never far behind, it was enough to make a kid feel like he had grown up. Thos

HoneyFly Co.

Aug 122 min read

Honey Fly Co. Fishing Report with Jon Cox

Author: Jerrad Anderson (Riverton, WY) – The owner of Riverton’s newest downtown hot spot, Honey Fly Co. joined us to talk about a wide variety of exciting things happening. Jon Cox tells us all about his family’s new shop, at 708 E. Main and some of their plans for what’s to come. Jon and Lindsey Cox, joined by family members and business partners Jon Sr. and Tammy Cox, stand inside Honey Fly Company in Riverton. Jon is also a fly fishing enthusiast so we dive in to a lot ab

HoneyFly Co.

Jul 171 min read